Collection: Kendall Jenner 818 Tequila Collection
Southern Glazer's have announced that - as part of a new generation of female entrepreneurs in the spirits industry, Jenner wants to create a company focused on producing tequila that appeals to a fresh generation of tequila drinkers, interested in a more casual, social, natural experience and produced by a distillery that places a high priority on social responsibility. The main pillars of 818 will be to promote environmental sustainability and support community initiatives that give back to the people of Jalisco, while protecting the very land they rely on for their livelihoods.
This includes using recycled agave fibers to create building materials to provide housing for local families in need.
“I’m incredibly proud of the product we have created with our team in Mexico and am honored that they have joined us on this journey,” said Kendall Jenner. “Their mentorship and support are important as we build 818 into one of the world’s leading tequila brands. That’s why I am so thrilled to work with Southern Glazer’s and their outstanding sales teams to help introduce these tequilas to both off and on-premise customers. I’m excited for more people to be able to try it in the coming months.”