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As a passionately creative person, Sarah Jessica Parker has also been instrumental in both naming the 'Invino X Sarah Jessica Parker' wines and also designing the labels. Sarah Jessica Parker is also heavily involved in the blending process and final out of the SJP Invivo X wines. THese are wines that she
Sarah Jessica Parker plays an instrumental part in wine blending, which is the last stage of the winemaking process that sees winemakers combine different wines from various estates to create one ultimate blend that brings out the best characteristics of all.
Typically, Sarah Jessica and her Invivo business partners Tim Lightbourne and Rob Cameron, who are based in New Zealand, blend the new vintages of their wines together in-person but have adapted to the current international travel restrictions by making the last three new vintages of their wines (Sauvignon Blanc and Rosé) virtually
The X and the comma directly after it, is an intentional and personal touch, referencing her signature email and Instagram post signoff: “X, SJ.”
Sauvignon Blanc and Rosé wines have been awarded thirteen GOLD medals, numerous 90-point ratings and more than 50 awards in total since launch in September 2019. Most recently, Invivo X, SJP Sauvignon Blanc 2020 won best in class, double gold at the prestigious 2021 New York World Wine & Spirits Competition (NYWSC) out of hundreds of wines that were blindly tasted by an expert judging panel.
2021 marked the 11th annual New York International Wine Competition, which accepted nominations from more than 1,400 wines hailing from 24 countries.
After a blind test, Parker's wines, which were developed in collaboration with partners Rob Cameron and Tim Lightbourne, won three huge awards. The brand's 2020 Marlborough Sauvignon Blanc and 2020 Rosé from the south of France both received gold medals. The latter also received Europe's Rosé of the Year trophy.