What you need to know about Jay-Z's Champagne collection. - Armand de Brignac Champagne
Shawn Corey Carter, better known as Jay-Z, is famously revered for his work as an American rapper, record producer and entrepreneur, as well as being one half of a musical power-duo alongside Beyonce. In addition to his many entrepreneurial triumphs, it is fitting that this master of taste and trend setting also has his own champagne collection. Here we talk about how his journey to the vine unfolded.
Jay-Z's journey into the world of Champagne
Jay-Z has been credited with shaping champagne culture and commerce in the USA for more than 25 years. However, his starring role in its evolution took a step up in 2006 when a bottle of Armand de Brignac, nicknamed Ace of Spades, featured in a metal briefcase in his Show Me What You Got video. It was subsequently a feature on tracks and at events, going from an unknown name to the flavour of the month.
Armand de Brignac champagne actually has an illustrious pedigree in its own right. It is made by the Cattier family, which founded its champagne house in 1763, before the French Revolution. An elite brand in the tiny village of Chigny les Roses, they have owned and cultivated family vineyards for more than 250 years, perfecting the art of champagne for each Armand de Brignac cuvée. The result has been multiple awards and praise worldwide.
It wasn't until 2014 that the hip-hop mogul formalised his fondness for Armand de Brignac champagne, at which time he purchased the brand. In 2021, he further galvanised the brand's luxury credentials, selling a 50% stake to Moët Hennessy - the wine and spirits arm of LVMH - known for its luxury holdings.
What the reviews say about Jay-Z's Ace Of Spades Armand de Brignac Champagne
Of course, no matter how famous the name on the label, if you really want to know about a champagne, the critics are the people to turn to. In that regard, Jay-Z seems to certainly have scored an ace.
"The Blanc de Noirs A3 is an extraordinarily gourmet wine with richness, intensity and length but it is not too heavy, as some can be," - Chef de Cave Jean-Jacque Cattier, Decanter
"Armand de Brignac Brut Gold is an exceptional champagne that our tasting panel has fallen in love with. On the nose this champagne is quite effervescent and fruity. Light, crisp and creamy across the palate, this champagne is truly something special." - Josh Herder, Busted Wallet
"The oak immediately makes its presence known in the Demi Sec, adding exotic spice and sandalwood notes to the gentle touch of sweetness and red fruit flavours. This is the dark horse of the brand, produced in tiny quantities for the appreciation of true connoisseurs." - Alice Longhurst-Jones, Square Mile.
Shop Jay-Z's champagne collection here and see below.
Jay-Z's Ace Of Spades Armand de Brignac Champagne Collection
The Jay Z Ace of Spades Gold Brut, Champagne
This multi-vintage Champagne blend has vibrant flavours of citrus fruits, a creamy texture and a long, silky, smooth finish. This Celebrity Champagne has been made exclusively from grapes picked from Premier and Grand Cru vineyards and is made in very limited numbers.
Shop the Jay Z Ace of Spades Gold Champagne here.
Jay Z Ace Of Spades NV Rosé Champagne Brut
Ace of Spades Brut Rosé is a multi-vintage blend of wines which includes an unusual oak-aged dosage element. All grapes used are hand-selected from Premier and Grand Cru vineyards. It has a rich bouquet of red fruits with subtle smoky notes. It is fresh and full-bodied on the palate with strawberries, blackcurrant, with a lingering, complex finish.
Shop the Jay Z Ace of Spades Rosé Champagne here.
Jay Z Ace Of Spades NV Champagne Brut
This multi-vintage Champagne blend has vibrant flavours of citrus fruits, creamy texture and a long, silky finish. Made exclusively from grapes picked from Premier and Grand Cru vineyards. This champagne is made in very limited numbers.
Shop the Jay Z Ace of Spades NV Champagne here.